Mobile-first SERPs, because Google’s index is.
Google’s index is mobile-first. So is SERPVoyager. New projects default to mobile, refresh daily on every plan, and capture the full mobile feature stack. A “#1” that lives 700px below the fold no longer reads like a win.
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Tracking desktop in 2026 is tracking a different search engine.
Google announced mobile-first indexing in 2016 and finished the rollout for legacy sites in October 2023. Since then there is one index: the one Google’s mobile crawler built. Whatever you do on your site, the version Google evaluates is the mobile one.
That changes what “rank tracking” means. A desktop-only report shows you the prettier screenshot. A mobile report shows you the rougher reality: AIO at the top, People Also Ask expanding mid-page, a Top Stories carousel pushing organic results down. SERPVoyager defaults new projects to mobile for that reason.
Desktop is a deliberate choice, not a tax. Set the project device to desktop if that’s your audience. Same daily cadence, same price.
- 2016AnnouncedGoogle publicly says the mobile crawl will become primary.
- 2018Migration beginsFirst batches of sites moved to mobile-first indexing.
- 2019New sites default to mobile-firstAny site Google discovered after July 2019 was indexed mobile-first from day one.
- 2023Rollout completeThe last desktop-indexed sites switched over. One index, mobile-built, for everyone.
Today, 100% of sites in Google search are indexed by the mobile crawler. The desktop SERP is a rendering of that same index — not a different ranking system.
Nine SERP features, flagged on every mobile crawl.
For every keyword in your project, the nightly crawl records which features were present on Google’s mobile SERP — not just the organic positions. It’s the difference between “you’re #1” and “you’re #1 below an AIO, a PAA block, and a video carousel.”
AI Overviews
Presence, citation status for your domain, the cited URL, and the full reference list — every day.
Featured snippet
Whether a featured snippet exists for the query, and whether you currently hold it.
People Also Ask
PAA presence on the SERP. The question list itself moves — we flag it as a feature, not as content.
Local pack
Map pack presence — a strong signal that organic real estate is compressed for the query.
Knowledge graph
Right-rail card on desktop, top-of-page block on mobile. We flag presence per crawl.
Video pack
Inline video carousel — increasingly common on mobile, particularly for product, how-to, and review queries.
Image pack
Image carousel placement. Push organic down by 200–300 px when it appears above the fold.
Shopping pack
Product carousel with prices and merchants. Critical signal for ecommerce queries on mobile.
Top stories
News carousel — appears for trending, news-y, and just-launched product queries.
Feature presence is stored daily alongside the ranking itself, so you can reconstruct the SERP shape for any keyword on any past date within your plan’s retention window.
Four reports that read mobile SERPs together.
Mobile-first isn’t a checkbox — it’s the assumption every other report on the platform is built around. AIO coverage, cannibalization detection, movers, share of voice: all computed from the mobile SERP captured in last night’s crawl.
AIO coverage, against the mobile SERP.
AIO appears far more often on mobile than on desktop. Coverage %, citation %, and the daily text snapshot are all computed from the mobile crawl.
URL-centric grouping for mobile rankings.
Every mobile ranking is grouped under the URL that earned it. The same five-tier taxonomy (host → page type → categories → keyword) works whether the project is mobile or desktop.
Daily refresh, same price for mobile.
Daily mobile crawls are included on every plan from Starter through Enterprise. No mobile-tier upgrade, no per-device pricing, no credit pool to manage.
Mobile movers, mobile cannibalization.
The same mobile SERP feeds Movers (sorted by clicks gained on mobile traffic) and the cannibalization detection scan. One crawl, every report.
The four questions teams ask about mobile.
Does mobile tracking cost more than desktop?
No. Mobile and desktop are the same price per keyword. The plan tier doesn’t change based on which device you pick — Starter, Professional, Business, and Enterprise all include daily refreshes on whichever device the project is set to.
Can I track both mobile and desktop for the same keyword?
Yes, but today it means creating two projects — one with device set to mobile, one to desktop — and adding the keyword to both. Each instance counts toward your plan’s keyword allowance, so the same term on mobile + desktop is 2 keywords on your bill. A unified mobile/desktop view on the same project is on the v2 backlog; we don’t ship it yet.
How do I track keywords for a brand whose traffic is split 50/50 between mobile and desktop?
Create two projects on the same domain, one with device set to mobile, one to desktop. Each instance of a keyword counts against your plan’s allowance, so a term tracked on both is 2 keywords on the bill. A unified mobile + desktop view inside one project is on the v2 backlog.
How does this compare to mobile data in Google Search Console?
GSC reports impressions and clicks on the device the user searched from. We report position on the mobile SERP, refreshed daily, for every keyword you choose to track. The two are complementary: GSC tells you what already happened; SERPVoyager tells you what Google is serving right now.
Track the mobile SERP Google actually ranks against.
Plug in your keywords today. New projects default to mobile, so tomorrow’s view shows the canonical positions Google uses, with the full mobile feature stack next to them. Desktop available side by side.
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