Stop guessing your competitors. Your SERPs already know.
Most rank trackers ask you to type a list of competitors. SERPVoyager pulls them straight from your nightly SERPs, ranked by how often they show up next to you. One click adds them, at zero extra crawl cost.
- rrunninghub.comYou#4.1own
- nnike.com#3.2tracked
- aamazon.com#5.8add
- aadidas.com#4.6tracked
- rreddit.com#11.2add
- rrunnersworld.com#7.4add
- zzappos.com#6.9add
The brands you benchmark against aren’t always the ones beating you.
Teams typically start a project by typing in 3–5 competitor domains, usually the brands from the “competitive landscape” slide. The tracker reports “you beat Adidas on 38% of keywords.” It only measures you against the list you already believed in.
The actual SERP is a wider room. Last night’s crawl also saw every other domain that appeared for your keywords: Amazon and Reddit on long-tail, a Wirecutter review, a marketplace category page on hundreds of mid-volume terms. Suggested Competitors ranks every one of them by appearance count, with appearance % and average position.
One click adds any of them. Zero extra crawl cost, because they’re pulled from your existing SERP data, not crawled separately.
- nike.com
- adidas.com
- underarmour.com
- puma.com
- asics.com
- nike.comin brief57.4%#3.2
- amazon.com48.2%#5.8
- adidas.comin brief39.6%#4.6
- reddit.com26.8%#11.2
- runnersworld.com22.4%#7.4
- zappos.com17.8%#6.9
- dickssportinggoods.com14.6%#8.3
- youtube.com12.4%#9.5
- wirecutter.com11.0%#6.1
- footlocker.com9.8%#5.4
- + 4 more
Head-to-head, scoped to the slice that matters.
A domain-level “you beat them on 38% of keywords” is a quote for a slide, not a working artifact. The questions that move work are smaller. On the running-shoes category, am I beating Nike? On Pegasus 41 PDPs specifically, where do I sit?
Head-to-head is built around that. Pick a competitor, pick a page type or category slice from the same URL taxonomy, and the table only shows the keywords inside. The summary counts (win, lose, tied, only-you-rank, only-they-rank) recompute against the filtered set.
Every cell is one query against last night’s crawl. No per-competitor charges, no separate “competitive intelligence” tier.
- nike pegasus 41 review42-2
- best running shoes 202616+5
- neutral running shoes men—4only them
- running shoes for flat feet33tied
- pegasus 41 vs 40712+5
- lightweight trainers wide fit5—only you
The same filter chips work everywhere — page type, primary category, sub-categories — so a head-to-head answer is always scoped to a URL bucket you can act on.
Four reports built around the same competitor list.
Adding a competitor isn’t a one-screen feature — that domain lights up across Share of Voice, the head-to-head table, the AIO citations report, and every keyword-level chart at the same time. Same nightly crawl, same competitor set, four places to see them.
Share of Voice, against the same domains.
The competitors you add to the project show up in the SoV leaderboard with CTR-weighted scores — across the whole project, per category, per page type. One competitor list, one CTR curve, every chart consistent.
URL-centric filters everywhere.
Head-to-head, SoV, AIO citations — all of them filter by the same five-tier URL taxonomy. Compare against a competitor on /running-shoes/, then drill into /running-shoes/road/, then into a single product line.
Who Google cites in AIO.
AIO citations are stored with the full reference list — not just whether you were cited. Competitors that consistently get cited where you don’t are surfaced the morning Google starts citing them.
Daily refresh, free per competitor.
Adding a competitor doesn’t add a crawl. They were already in the SERP we crawled for you. So the only thing that scales with the competitor count is screen real estate, not the bill.
The four questions teams ask about competitors.
How many competitors can I track per project?
Plan-dependent: Starter 5, Professional 15, Business 30, Enterprise 50. Each competitor is just a domain in the project — they don’t consume keyword allowance or crawl credits, because their positions come from the SERP entries we already collected for your keywords.
Does adding a competitor cost extra?
No. We don’t crawl competitors separately. Their rankings are extracted from the same SERP entries your nightly crawl already collected for your keywords. Within your plan’s competitor cap, the bill is the same whether you add 1 competitor or all of them.
How does the auto-discovery work?
After the first nightly crawl, Suggested Competitors groups your latest SERP entries by domain and surfaces the ones that appeared for more than one of your tracked keywords. Each suggestion shows appearance count, appearance %, and average position. Your own domain is excluded automatically. Nothing is auto-added; you keep the call on signal vs. noise.
Can I compare two competitors against each other, ignoring my own domain?
Not as a first-class view today. Head-to-head is built around you-vs-one-competitor, which mirrors how teams actually work. Cross-competitor SoV is available indirectly via the SoV leaderboard (multiple domains plotted on the same chart). A true competitor-vs-competitor mode is on the v2 list.
Stop guessing. Your SERPs already know who you compete with.
Plug in your keywords today. Tomorrow morning, Suggested Competitors lists every domain that showed up next to you last night, ranked by frequency, with appearance % and per-keyword positions.
14-day free trial. No credit card.