Every SERP feature. Every keyword. Every day.
Nine SERP feature types (AIO, featured snippets, People Also Ask, local pack, knowledge graph, video, images, shopping, top stories) captured for every keyword every night. AI Overviews gets its own dashboard; the rest ride alongside your rankings.
- People Also Ask46893.6%
- AI Overview31262.4%
- Image carousel16833.6%
- Featured snippet11523.0%
- Video carousel8717.4%
- Shopping pack7515.0%
- Local pack6012.0%
- Knowledge graph387.6%
- Top stories326.4%
A #4 ranking on a SERP that’s mostly features is a different #4.
Rank tracking has spent a decade quietly losing ground to SERP feature inflation. The query that was nine blue links in 2014 is now an AI Overview, three PAA questions, a Top Stories carousel, a shopping pack, and then organic results. Your “#4” charts kept going up while organic CTR quietly halved underneath them.
Our nightly crawl writes one row per keyword per day into the KeywordSerpFeatures table: boolean flags for all nine feature families, plus the raw itemTypes array so we can extend later without re-crawling history. Same retention as your rankings.
Today the polished surfaces are the feature counts in the rankings view and the AIO dashboard. The other eight timelines are queryable via the data and the API.
The literal row written per keyword per crawl. No proprietary fields, no derived scores — just presence, with the full SERP item-type list kept for forward-compatibility.
Three reports that read the same feature data.
The presence flags captured per keyword per day don’t live in their own silo — they show up next to your rankings, feed the AIO dashboard, and travel with every URL-taxonomy filter the rest of the product uses.
AI Overviews, the deepest dedicated view.
AIO gets its own dashboard, citation tracking, daily text snapshots, and newly-cited / lost-citation events. The same presence flags from this page are the foundation — the AIO page is what they grow into when a feature warrants a full surface.
Mobile-first SERPs, mobile-first features.
Most SERP features appear more often on mobile than on desktop. Our default device is mobile for the same reason Google indexes that way — it’s the canonical SERP the feature flags are recorded against.
Daily crawl, daily presence dataset.
Every nightly crawl writes the per-keyword presence row. No batch jobs, no separate “SERP feature scanner,” no add-on tier. The same crawl that updates your rankings updates the feature mix.
URL-centric filters, everywhere.
Feature counts roll up under the same URL taxonomy as rankings: filter the mix to a single page type, a primary category, or a sub-tree, and the percentages recompute against the filtered keyword set.
The four questions teams ask about SERP features.
Which SERP features do you capture?
Nine: AI Overview, featured snippet, People Also Ask, local pack, knowledge graph, video carousel, image carousel, shopping pack, and top stories. Presence is recorded as a boolean per keyword per day. The raw itemTypes list from the SERP API is also stored verbatim, so we can extend to new feature families later without re-crawling historical data.
Do you visualize SERP feature changes over time?
For AI Overviews, yes: full coverage / citation trend chart plus newly-cited and lost-citation event lists. For the other eight features, daily presence is captured and queryable today; per-feature trend charts and “feature appeared” / “feature disappeared” events are on the roadmap.
Does SERP feature tracking cost extra?
No. There’s no SERP feature add-on, no per-feature pricing, no enterprise tier required. Every plan from Starter ($69/mo) up captures all nine features on every crawled keyword, with the same daily refresh and the same data retention as your rankings.
Can I see which keywords got hit by a new AIO this week?
Yes, that’s exactly what the AI Overviews dashboard does: every newly-cited and lost-citation event has a date stamp. For the other eight features, presence-flag history is queryable today; “feature appeared” / “feature disappeared” event lists are on the roadmap for those.
Every SERP feature, every keyword, by tomorrow morning.
Plug in your keywords today. Tomorrow morning, per keyword per day: AIO presence and citations, featured snippets, PAA, local pack, knowledge graph, video, images, shopping, top stories. Nine feature types, refreshed nightly.
14-day free trial. No credit card.